Vendor participation in the customer buying journey is decreasing at an alarming rate. This creates yet another challenge for sales professionals trying to keep up with rapidly changing B2B buying behavior.

Customers no longer perceive sales professionals as essential to the buying journey. So how can your sales team forge meaningful customer relationships if they're viewed as more of a nuisance than an asset to the buying process?

Buyjour has taken a significant step forward in B2B .

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      Blythe Morrow - Founder, Paper Sword

The number of customers who no longer want to engage sales professionals at any point in the buying journey is growing rapidly.

Buyjour's digital selling platform enables vendors to assemble self-service content portals and present them to customers on behalf of individual sales professionals. When a new selling opportunity is identified the customer is offered access to a private portal containing a library of targeted content customized for their buying journey. 

Empowering customers with unfettered access to all of the content they require keeps them engaged at a time when critical buying decisions are being made. More importantly, it positions your sales professionals as adding tangible value to the buying journey. This creates a natural transition for customers from self-service to active engagement.

Content is essential to forging customer relationships. However, most content marketing strategies put more emphasis on messaging and personas than on the information needs of the customer at each stage of the buying process.

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Buyjour enables vendors to leverage their existing digital assets to implement content strategies focused on accelerating customers through the buying journey.

READY TO GO COMPLETELY FRICTIONLESS?

The ubiquity of online consumer shopping is rapidly evolving expectations of the B2B buying experience. Consequently, a growing number of customers no longer want to engage a sales professional at any point in the buying journey. This creates yet another challenge for companies trying to keep up with changing buying behavior.

Through our partnerships with Kinetic Growth and SaaSteps, Buyjour can extend the self-service buying journey to include a complete B2B online shopping experience. Create an online catalog that gives your customers the ability to shop selected products. Empower them to assemble custom bundles, receive discounts and participate in promotions as well as generate quotes, proposals, agreements and invoices. A shopping cart will complete the transaction with a purchase order or a credit card.

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Click here if you would like to learn more about our totally frictionless selling solution. 

The evolution of digital content marketing had an unintended consequence. As customers were given direct access to an ever-increasing volume of online product information, sales professionals became disintermediated from the early stages of the buying journey. This facilitated the fundamental shift in buying behavior toward self-service. 

We saw an opportunity to create a solution that would help companies respond to these changing buying dynamics. After years of hard work we are thrilled to introduce the world's first digital selling platform.

The pre-release version of our digital selling platform is now available. If you would like to join us at the onset of this exciting journey click the Try it Today! button below.

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