Get the Most Out of Every Qualified Lead
WORLD’S FIRST OPPORTUNITY BASED MARKETING PLATFORM
Buyjour is a new type of marketing platform that dramatically increases the effectiveness of your demand generation and ABM strategies.
THE INFLUENCE GAP
Qualified leads represent the culmination of a marketing effort and the point at which responsibility for customer relationships is passed from Marketing to Sales. But customers are increasingly opting to hold off on engaging sales professionals until much later in the buying process. This creates a gap in which sales teams have little ability to influence critical buying decisions.
Marketers are attempting to bridge this gap by assuming a larger role in building customer relationships. But there’s a big problem with this approach:
Customers don't value relationships with marketers.
The role of marketing is often perceived as serving the needs of the selling process, not the buying process. So how can your marketing team forge meaningful customer relationships if they're viewed as more of a nuisance than an asset to the buying journey?
Compress Sales Cycles
Increase Close Rates
Keep Customers Engaged
WHAT PEOPLE ARE SAYING
We love this platform! It is completely transforming how we engage our customers.
Tim Beck - CEO, SaaSteps
Opportunity Based Marketing is a significant step forward in lead generation marketing.
Blythe Morrow - Founder, Paper Sword
Rapid deployment and ease-of-use were top priorities for us. Buyjour delivered!
Rushabh Mehta - CEO, Matchbook Services
The number of customers that only engage sales professionals after the purchase decision is growing rapidly.
Strategic selling will become increasingly challenging as customers choose to self-serve through more of the buying journey.
IF YOU CAN’T BEAT THEM EMPOWER THEM!
Buyjour builds on the momentum of your ABM campaigns to accelerate customers through the self-service stages of the buying journey so they will engage your sales team.
HOW IT WORKS
Buyjour's Opportunity Based Marketing (OBM) platform enables marketers to assemble self-service content portals and present them to customers on behalf of individual sales professionals. When an ABM campaign identifies a new selling opportunity the customer is offered access to a private portal containing a library of targeted content customized for their buying journey.
WHY IT WORKS
Empowering customers with unfettered access to all of the content they require keeps them engaged at a time when critical buying decisions are being made. More importantly, it positions your sales professionals as adding tangible value to the self-service stages of the buying journey. This creates a natural transition for customers from self-service to active engagement.
FOCUS YOUR CONTENT STRATEGY
Content is essential to forging customer relationships. However, most content marketing strategies put more emphasis on messaging and personas than on the information needs of the customer at each stage of the buying process.
OBM enables marketers to leverage their existing digital assets to implement content strategies focused on accelerating customers through the buying journey.
KEEP CUSTOMERS ENGAGED
READY TO GO FRICTIONLESS?
The ubiquity of online consumer shopping is rapidly evolving expectations of the B2B buying experience. Consequently, a growing number of customers no longer want to engage a sales professional at any point in the buying journey. This creates yet another challenge for companies trying to keep up with changing buying behavior.
Through our partnerships with Kinetic Growth and SaaSteps, Buyjour can extend the self-service buying journey to include a complete B2B online shopping experience. Create an online catalog that gives your customers the ability to shop selected products. Empower them to assemble custom bundles, receive discounts and participate in promotions as well as generate quotes, proposals, agreements and invoices. A shopping cart will complete the transaction with a purchase order or a credit card.
Click here if you would like to learn more about our frictionless direct sales solution.