Frictionless Selling Platform
Engaging digitally oriented B2B buyers.
Vendor participation in the customer buying journey is decreasing at an alarming rate. This creates yet another challenge for sales professionals trying to keep up with rapidly changing B2B buying behavior.
THE INFLUENCE GAP
Qualified leads represent the culmination of a marketing effort and the point at which responsibility for customer relationships is passed from Marketing to Sales. But customers are increasingly opting to hold off on engaging sales professionals until much later in the buying process. This creates a gap in which sales teams have little ability to influence critical buying decisions.
Customers no longer perceive sales professionals as essential to the buying journey. So how can your sales team forge meaningful customer relationships if they're viewed as more of a nuisance than an asset to the buying process?
WHAT PEOPLE ARE SAYING
We love this platform! It is completely transforming how we engage our customers.
Tim Beck - CEO, SaaSteps
Buyjour has taken a significant step forward in B2B .
Blythe Morrow - Founder, Paper Sword
Rapid deployment and ease-of-use were top priorities for us. Buyjour delivered!
Rushabh Mehta - CEO, Matchbook Services
Compress Sales Cycles
Increase Close Rates
Keep Customers Engaged
The number of customers who no longer want to engage sales professionals at any point in the buying journey is growing rapidly.
Strategic selling will become increasingly challenging as customers choose to self-serve through more of the buying journey.
HOW IT WORKS
Buyjour's digital selling platform enables vendors to assemble self-service content portals and present them to customers on behalf of individual sales professionals. When a new selling opportunity is identified the customer is offered access to a private portal containing a library of targeted content customized for their buying journey.
WHY IT WORKS
Empowering customers with unfettered access to all of the content they require keeps them engaged at a time when critical buying decisions are being made. More importantly, it positions your sales professionals as adding tangible value to the buying journey. This creates a natural transition for customers from self-service to active engagement.
FOCUS YOUR CONTENT STRATEGY
Content is essential to forging customer relationships. However, most content marketing strategies put more emphasis on messaging and personas than on the information needs of the customer at each stage of the buying process.
Buyjour enables vendors to leverage their existing digital assets to implement content strategies focused on accelerating customers through the buying journey.
KEEP CUSTOMERS ENGAGED
READY TO GO COMPLETELY FRICTIONLESS?
The ubiquity of online consumer shopping is rapidly evolving expectations of the B2B buying experience. Consequently, a growing number of customers no longer want to engage a sales professional at any point in the buying journey. This creates yet another challenge for companies trying to keep up with changing buying behavior.
Through our partnerships with Kinetic Growth and SaaSteps, Buyjour can extend the self-service buying journey to include a complete B2B online shopping experience. Create an online catalog that gives your customers the ability to shop selected products. Empower them to assemble custom bundles, receive discounts and participate in promotions as well as generate quotes, proposals, agreements and invoices. A shopping cart will complete the transaction with a purchase order or a credit card.
Click here if you would like to learn more about our totally frictionless selling solution.