Buyjour Launches the First Opportunity Based Marketing Platform

ROSEVILLE, CA – April 1, 2022 – Buyjour is excited to announce the launch of their innovative Opportunity Based Marketing platform. OBM dramatically increases the effectiveness of existing demand generation strategies by accelerating B2B customers through the self-service stages of the buying journey.


“B2B customers are increasingly opting to hold off on engaging sales professionals until much later in the buying process. This creates a gap in which sales teams have little ability to influence critical buying decisions.” explains Eric Van Soldt, co-founder of Buyjour. “We call this the influence gap.”  
 

Buyjour bridges this gap with a new type of marketing platform that positions sales professionals as adding tangible value to the early stages of the buying journey to create a natural transition from self-service to active engagement.

To learn more about Buyjour please visit: www.buyjour.com.
 

About Buyjour
 

Buyjour is empowering B2B companies to accelerate customers through the self-service stages of the buying journey with an innovative new Opportunity Based Marketing platform. OBM builds on the momentum of existing demand generation strategies to transition customers from self-service to active engagement. Buyjour is an early-stage startup based in Roseville, CA. 
 

For more information email media@buyjour.com.